Primarily a long-form freelance writer, I have had the opportunity to write copy for ads and political campaigns. Whatever the topic, I aim to align with strategic goals and deliver relevant and impactful content. Below are a few samples of recent work.
As a contributing writer for Industry West Magazine, I've had the privilege of speaking with some of Saskatchewan's leaders in various industries, businesses, and economies and sharing their stories with the world.
Often working in collaboration with creative director, David Melashenko, I have written ad copy for various print applications. The campaign pictured here included tradeshow, direct mail, print & digital ads, pre-roll video, and social tactics. The brand campaign put the newly formed organization on the map. The ads reached millions of western Canadians and the pre-roll video has over 170,000 views.
In my time as a communications professional and writer, I've had the opportunity to work on a wide variety of mediums. Each has its strengths and weaknesses. Digital has opened the door for smaller organizations and businesses to achieve reach and production quality unattainable before the arrival of digital ads. I've written scripts and digital ad copy for pre-roll videos and digital ads of every kind and managed various social platforms.